- RV sales have slumped after hitting a record high during the COVID-19 pandemic.
- Winnebago is betting a refresh of its popular Solis Pocket camper van will bring in new buyers.
- The tiny home on wheels will hit dealerships in August for around $150,000.
Thanks for signing up!
Access your favorite topics in a personalized feed while you're on the go. download the app
Advertisement
Amid a slump in RV sales, Winnebago is betting a refresh of its popular Solis Pocket camper van will bring the legacy RV company a needed boost.
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in.RV makers had their most recent heyday during the peak of the COVID-19 pandemic.
When people were too nervous to fly on planes or sail on cruises — seemingly a lifetime ago — more travelers turned to RVing.
And this boon was immediately felt across the industry as travelers began scrambling to buy tiny homes on wheels. Sales were so frenzied, Winnebago amassed an astounding $4.37 billion backlog in orders in 2022.
ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufony4tc2nnJuZl6R6s7HFq5ysoJmjtG6vwKannqpdq66vedGvZKynnJ7AbrzOnKKerF2ltbDAzqxka2hiaHp4